From the very beginning, Dell has been driven by the mission to use technology to enable human potential. For 30 years, we have made this a reality for people everywhere.

We’re especially proud to have made this a reality for organizations of all shapes and sizes, helping many of the world's most successful companies make the journey from humble beginning to success story. It’s a journey Dell knows as well as anyone, having started as a simple idea in the mind of 19-year-old Michael Dell, in dorm room 2713 at the University of Texas. more >


From its humble beginnings in dorm room 2713 at the University of Texas, Dell has always been driven by one vision: using technology to enable human potential. Though just a 19-year old freshman, Michael Dell was sure he could reduce the lag time between new technology, the manufacturer, the retail stores and the end-user by building and selling PCs directly to consumers. Beginning by marketing to his classmates, after just one year his idea proved so successful that he left school and dedicated himself to his business.

He built the company's first computer system, the Turbo PC, in 1985. The following year Michael unveiled the industry's fastest performing PC. Clearly, as a college dropout taking on computer giant IBM, the odds were stacked against him. But his streamlining strategy worked so well that in 1988 he was able to take Dell public.

The next few years saw Michael's debut as the youngest-ever CEO of a Fortune 500 company, the introduction of new consumer and business product lines, and the company's entrance into the server market.

The company launched in 1996 and was soon selling $1 million worth of PCs every day. Manufacturing expanded to China, Ireland and Brazil. Innovations continued, including a fiber channel-based storage system and the introduction of Internet-based tech support.

By 2001, Dell had become the #1 computer systems provider in the world. The company began shipping networking equipment, its first blade server, projectors and printers.

More recent innovations include more environmentally-friendly materials, the industry's first free product recycling program, new online communications tools and innovative convertible ultrabooks and tablets.

For 30 years, Dell has redefined cutting-edge technology, driving many of the world's greatest organizations and putting more power in the hands of more people than ever before.

Today, the forces of cloud, big data, mobile and security are changing the way people live, the way organizations operate and the way the world works. Dell is focused on this new reality, revolutionizing enterprise-class solutions the way it revolutionized the personal computer. Dell also started a new chapter as a private company, going back to its entrepreneurial roots to reconfirm its commitment to customers, innovation and long-term investments as the world's largest startup.

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Amerijet, the fast-growing global freight carrier, began with one man and a single, leased airplane in South Florida in 1974. Today, Amerijet ships over 200 million pounds of freight annually via air, land and sea. A worldwide carrier with a leading presence in Central America, South America, Mexico and the Caribbean, the company is poised for continued global growth.

Helping to get Amerijet’s planes in the air faster and meet more customs cut-off times— so clients receive their packages up to a day sooner — is a new Dell infrastructure. Dell is an integral part of Amerijet’s IT team and is proud to be part of their story., the members-only online shopping site, first went live in a warehouse in the Brooklyn Navy Yard in the spring of 2007. What began as daily flash sales of designer clothing and jewelry has now grown to include designer clothing and accessories for women, men and children as well as home goods, local experiences, and more. created an inspiring way for millions of consumers to shop curated styles, goods, and services, all at insider pricing.

From the start, has aimed to provide the fastest, most exciting shopping experience online. Helping power that experience with consistent uptime, response time, security and, soon, an internal data center, has been’s original technology partner, Dell. Dell is proud to be a part of's story. more >

It started out simply enough, in an open office warehouse in the Brooklyn Navy Yard.

In 2005, the founders of Gilt believed there was a market for flash sales from luxury brands online. Their challenge: Could such a retail shopping experience be handled in an elegant manner befitting the brands they sold? To their delight, the answer was a resounding yes.

Kevin Ryan, now Gilt’s Chairman of the Board, recognized this market opportunity – to create an ecommerce experience like never before, with exclusive sales each day. Next, he searched for his core team. Mike Bryzek and Phong Nguyen were brought on as technical masterminds and got busy creating this world. They worked to produce the fastest, easiest and most invigorating shopping experience online, incorporating a competitive edge with a time-sensitive approach.

With the technical and product side in place, longtime friends Alexis Maybank and Alexandra Wilkis Wilson joined the team, bringing a level of knowledge and passion for elevated fashion shopping. Alexis had a background in ecommerce at eBay and AOL, while Alexandra had experience with luxury brands such as Bulgari and Louis Vuitton. And just like that, the Gilt team was formed and the threads of online shopping were forever stitched. Alexis and Alexandra successfully spread the word to savvy shoppers everywhere, targeting the top designer brands and services to be featured. Together, these five individuals created a new way for millions of consumers to shop curated styles, goods and services, all at insider prices.

In just a few short years, went from being an open office where inventory hung on two rolling racks — and where the founders did everything from coding to taping up boxes — to being one of the most unprecedented benchmarks in ecommerce history. Every day, Gilt provides instant insider access to top designer brands, at up to 60% off retail pricing. Members receive daily access to new items for women, men, kids and home, as well as locally-based unique services and experiences. It’s a first-come, first-served model, and it all begins with a timed countdown.

From the start, the site had to run perfectly for the experience to match the vision. With the help of Dell, this was all possible, and we were there from the beginning. User-experience and customer service were key from the inception, and then and now, Dell technology helps enable better response times for customers and security for the site. Since items sell out quickly (hence, the flash sale model), users need fast and easy access to the site. Working with Dell servers and, soon, an internal Dell data center, Gilt has the bandwidth, speed and agility to fulfill on their customer promise.

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The Knot, the Internet’s most-trafficked one-stop wedding planning solution, began in 1996 after the founders struggled through the process of planning their own wedding. Today, The Knot has become America's leading wedding brand, reaching out to millions of engaged couples each year through their award-winning website, books, magazines and broadcast offerings.

At heart, The Knot is a technology company and Dell is their technology partner. Dell servers are the backbone of their gift registry business, one of the most important services for The Knot. Dell is proud to be a part of the story of The Knot. more >

The Knot

When David Liu and Carley Roney started planning their wedding, they (along with everyone else) were at a loss. There was no collective source of modern-day wedding guidance, anywhere. That’s because, they planned their wedding before the “The Knot” came to be – because they, in fact, founded it. After meeting at NYU, the couple was married a few years later. After a very hectic, scattered, and uninspiring experience planning their wedding– they saw a niche in the market, and, an opportunity to improve the process for couples everywhere. A one-stop resource for all things wedding – from the ring to the venue to the cake to the dress. Proposing the latest in wedding trends along with giving very practical advice.

They envisioned all of those details coming together in one site, and in 1996 it became a reality. The couple presented their idea and applied for seed money through an AOL competition, and won. The concept was a much-needed alternative to the white-gloved, outdated opinions from the etiquette experts of yesteryear. The Knot was the perfect marriage of contemporary guidance and diversified, creative ideas.

Fast-forward to today, and The Knot is the Internet’s most-trafficked wedding website, and America’s leading wedding brand.

The business reaches millions of engaged couples every year through their award-winning website, books, magazines and broadcast content offerings.

From the very start, David and Carley looked to the help of emerging technologies to improve the process. And that’s where Dell comes in. Originally, the business was entirely based online. Without the proper technological support, it would all have been for naught.

Dell helps The Knot simplify the process at every touch point, keeping precious data readily available and protected. Dell servers are also the backbone of some of their most important services - their gift registry and e-commerce where millions of selected items are stored, shared, and purchased every day. Dell technology has always been a facilitator for the brand, and we’ve helped them scale without losing the personal details that fans of the brand have come to know and love. You could say it’s a match made in heaven.

< back, the leading online discount retailer, was born in Salt Lake City, Utah, during the infancy of online shopping. Launched with no outside funding, is now among the top five most–visited mass–merchandiser websites, selling a broad range of products, including furniture, rugs, bedding, electronics, clothing, jewelry and cars.

Technology can provide a crucial edge in a hypercompetitive market with thin profit margins. Dell's blade servers run's site at costs far less than competitive solutions, allowing to buy more infrastructure, refresh more frequently, and stay in step with cutting–edge technology. Dell is proud to be a part of's story. more >

Upon meeting Dr. Patrick M. Byrne, you wouldn't think he was the founder of one of the most successful e-commerce sites ever. By his own admission, he is a frugal soul, living not much differently than when he was a graduate student.

Over the course of his long and varied professional life, he's been a teacher, philosopher, businessman, and a pro boxer. He holds a black belt in Tae Kwon Do. He's a cancer survivor. He even rode his bicycle across the country to raise awareness and money for cancer research at the Dana Farber Cancer Institute.

Through his considerable life experience, Patrick recognized the potential of offering liquidated inventory online in early 1999. Up until his epiphany, bargain seekers were confined to physically visiting remote outlet centers, typically with large crowds and unreliable offerings. Moreover, smaller retailers didn't have access to closeout merchandise.

Although online shopping was just becoming mainstream, he saw the promise of creating an online hub for excess inventory. Setting up shop in a small, unassuming office space sparsely decorated with prodcut samples, Patrick, three IT employees, and four buyers worked tirelessly to realize his vision. In just six short months—without any outside funding— launched with the mission to become the destination for surplus and returned merchandise.

Today, is the premier destination for bargain hunters everywhere. Dell has been a partner through their impressive rise, providing economical Blade Servers that allows to stay ahead of the competition.

< back, the world leader in cloud computing and CRM, began in a rented one-bedroom apartment on San Francisco’s Telegraph Hill in 1999. Today, brings the power of cloud, mobile and social collaboration together on an all-new platform engineered to connect customers to the next generation of apps and devices so they can sell, service and market in entirely new ways.

Dell is helping power’s phenomenal success and growth with products, solutions and support. Dell provides with servers, networking, customized supply chain and support. Dell is proud to be a part of’s story.

Shazam, a pioneering global mobile consumer brand, had modest beginnings. It started in a small house on a hill in San Francisco, and a handful of coffee shops and cafes from Berkeley to London. Out of those makeshift offices and meeting places emerged a breakthrough service designed to help people discover music they listened to, but didn't recognize. Today, Shazam connects more than 475 million people in more than 200 countries to the music, shows, and ads they love.

Dell is helping connect Shazam's offices and employees around the world with mobile technology solutions that scale and deliver. And with Dell's global footprint, any tech issues are resolved on site within 24 hours. Dell is proud to be a part of Shazam's story. more >


Berkeley, California, is a hotbed of ideas, with excellent higher education institutions and proximity to Silicon Valley. So it's no wonder that it's the beginning of the Shazam story. But like every good story, there's some struggle along the way. When Shazam's founders—a group of Berkeley students—couldn't secure funding from Silicon Valley investors, they held true to their vision and moved to London.

In 2000, Shazam launched a simple service that let people know what song they were listening to. Initially, the service was known as "2580," a reference to the shortcode customers dialed from their mobile device to identify the track. After 30 seconds of listening, the mobile would automatically hang up and send the song title and artist's name via text.

From there, Shazam took off. With the advent of smart phones, the service evolved into a mobile app. The app uses smart phones' built–in microphone to collect a short sample of the song being played. It then creates an acoustic fingerprint based on the sample and compares it to its vast database for a match. If a match is found, the app displays the name of the artist, song title, and the album. It took 10 years for Shazam to reach a billion searches. At present, Shazam sees one billion searches every 60 days.

In the midst of such exponential growth, Dell was there to support Shazam with mobile technology solutions that connected their offices and employees in London, New York, Chicago, Menlo Park, Los Angeles, Sydney, and Seoul.

Today, Dell continues to provide smart mobile technology solutions as Shazam expands their service beyond music to the realms of TV, movies, radio, live events, retail, and more.

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Shutterfly, the market leader in digital personalized photo products and services, including cards and stationery, photo books, gifts and home décor, began in 1999 in a small office above a weight-loss center in Menlo Park, California. Today, Shutterfly is an Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging technology, manufacturing, Web design and merchandising capabilities. With Shutterfly’s impressive growth has come an increased need for storage, database and applications. So Shutterfly turned to Dell.

Today, Dell server technology powers 90 percent of Shutterfly’s production infrastructure, and clients and servers are managed by Dell KACE. Dell is proud to be a part of Shutterfly’s story. more >


While vacationing from his engineering job at Silicon Graphics, Dan Baum began tinkering with photo image enhancement technology. He quickly started imagining a website that would let customers upload, organize, share and print their digital images. By 1999, Shutterfly was launched in Menlo Park, California.

Back then, Baum realized that Shutterfly could leverage digital imaging and Internet technologies to transform the way consumers create, share and preserve memories. To do that today, Shutterfly’s website must remain available and highly responsive—particularly during surging traffic times surrounding holidays, when about one-third of the company’s revenues are generated.

Dell helped create a faster, more reliable, next-generation infrastructure and simplified IT management.

Implementing Dell PowerEdge servers provided Shutterfly with a flexible platform with the ability to scale based on business demands.

As a result, Shutterfly can easily meet surges in website demand, even during its peak holiday period. Where high demand had previously created customer downtime, Shutterfly’s site now remains highly reliable and responsive with excellent uptime. Furthermore, Dell has provided management tools to help simplify Shutterfly’s IT management, standardizing servers to power the site and give the data center team the capability to predictably scale and understand how to best manage varying levels of demand.

By partnering with Dell and giving customers an optimized Web experience, Shutterfly’s revenues have continued growing for 15 years, and the company remains the market leader in digital personalized photo products and services.

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TripAdvisor®, the world’s largest travel site, was born in February of 2000 in a small office, conveniently located above a pizza shop and a dry cleaner. Today, the site has more than 260 million visitors from around the world each and every month and features over 125 million reviews and opinions worldwide.

Accommodating site traffic of this magnitude requires reliable servers, storage, databases and connectivity solutions — all of which are provided by Dell. Dell is proud to have played a part in TripAdvisor’s amazing story. more >


Sitting at the small, makeshift computer desk in his bedroom, all Stephen Kaufer wanted to do was plan a trip to Mexico for himself and his wife. The 1990s were quickly coming to a close and the Kaufers were ready for a break from the Newton, Massachusetts winter. It was a simple enough task, he thought. But searching the web for travel advice in 1999 was anything but simple. Like many other travelers at that time, Stephen became increasingly frustrated. Unlike the others, however, Stephen also became inspired.

Already a highly respected software developer and experienced entrepreneur, Stephen had an idea – to create an online travel resource that filtered out all the extraneous content and allowed travelers to focus on only the most relevant information for them.

In February of 2000, joined by co-founders that included Langley Steinert, Nick Shanny and Thomas Palka, the phenomenon that would become TripAdvisor was born. Working together in a small office conveniently located above a pizza shop and a dry cleaner, the founders set out to change the way consumers access and share travel information. Little did they know they were about to create the world’s largest travel site.

Today, it’s hard for most of us to imagine taking a trip without first visiting TripAdvisor. The site has more than 260 million visitors from around the world each month and features over 125 million reviews and opinions covering hotels, vacation rentals, restaurants, and attractions worldwide.

Of course, site traffic of this magnitude requires reliable servers, storage, databases and connectivity solutions. Which is where Dell comes in. The relationship between TripAdvisor and Dell goes as far back as 2005, but expanded in 2010 when Dell became the strategic technology partner to TripAdvisor.

In addition to providing a full suite of client experience solutions, Dell helps TripAdvisor power the travel experience for millions of consumers globally with custom-configured web servers and databases.

Dell also services feeds in each of the web site's referral-based services onto their platform and provides real-time translation of all customer service features across several travel referral services onto the sole TripAdvisor web design and database backend.

Dell has even delivered custom-built workstations that provide global access to workstations for engineers at TripAdvisor, that can be accessed across the globe. Ultimately, Dell helps power TripAdvisor to deliver an out-of-this-world experience that helps people traverse this one.

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Whole Foods Market, the leading natural and organic food retailer, began with a single store in Austin, Texas, in 1980. Opening with a team of just 19, today, Whole Foods Market has over 70,000 team members and operates more than 360 stores throughout the U.S., Canada and the United Kingdom.

Dell has long helped power this fast-growing company, and is proud to have played a part in Whole Foods Market’s story. more >

Whole Foods Market

It all began back in 1980 in Austin, Texas. Four local business people had an idea — that the world was ready for a natural foods supermarket. John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery, came together to chase that dream. With a staff of 19 people, and without a computer in sight (this was, after all, 1980), the first “Whole Foods Market” opened its doors to the public.

In a tiny, windowless back room, amongst an eclectic array of garage sale furniture, supplier meetings took place, guitars were played and money was physically counted dollar by dollar by whomever was on hand. And when the room became too crowded, meetings were held at a picnic table out back, weather permitting or not. This common space reflected the humble, transparent, sharing culture of the company.

In 1984, the expansion began. First in Houston, Dallas and New Orleans, then slowly but surely, the rest of the country, building their own stores and acquiring other natural foods chains to fuel their growth. And grow they did.

360+ stores later, Whole Foods Market is the world’s leading natural and organic food retailer. In addition to providing locally and organically grown produce and sustainably raised meat and seafood, they also offer over 2,600 store branded products. But perhaps most impressively, this international retailer maintains a strong commitment to serving its local communities.

Providing the highest quality natural and organic products is complicated – very complicated. So how does Whole Foods Market help stay connected and efficient while continuing to grow? With Dell, of course.

From the corporate headquarters at 6th and Bowie in Austin to regional offices and stores throughout the world, Dell continues to help power Whole Foods Market.

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Zoosk, a leading online dating company, was created by graduate school roommates in a rented residential space in Hayward, California in 2007. Today, Zoosk has 25 million members from 80 countries who use the number one grossing dating app. Dell is proud to be a part of Zoosk’s story.